SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two key tactics used in digital marketing. SEO is the process of improving your website to increase its visibility on search engines like Google and Bing. It involves making your digital footprint more relevant to users and search engines. This includes posting content regularly, using the right words and phrases, and incorporating images and videos. SEO can help build organic traffic, is less expensive in the long run, and can improve trust and credibility. On the other hand, PPC involves paid advertisements that allow businesses to bid and show their ads next to related searches on Google. It’s important to note that neither SEO nor PPC is fundamentally better than the other. They both have their own set of advantages and disadvantages, and they often work better together